News & Press

MediaMarktSaturn is launching the “Smart Manual,” an AI-based chatbot that supports customers with questions about private label products. The service is available around the clock and answers inquiries via text or voice based on the available product documentation.

IFA, the world’s largest and most important tech trade show, will once again bring together international industry leaders, innovators, and tech fans in Berlin this year. As an IFA partner, MediaMarktSaturn is shaping the program on the Dream Stage in the IFA NEXT Hall on the first day of the show with presentations and panel discussions.

MediaMarktSaturn is responding to the growing need of customers to experience complex technologies not only digitally, but also physically and with all their senses. Instead of traditional sales areas, innovative experience spaces are being created that combine interaction, brand staging, and education into a holistic experience, making technological innovation tangible, relevant, and trustworthy. 

MediaMarktSaturn is not just any retailer. On our way to becoming an Experience Champion, our employees are the key success factor. As diverse and multifaceted as our company is, our employees, their tasks and backgrounds are just as diverse. They are our Experience Champions – because they create a unique shopping experience for our customers. Here they tell their stories. This time: Berit Behl, Regional Manager North Rhine-Westphalia.

MediaMarktSaturn, Europe's leading retailer for consumer electronics, will be represented with its own booth at OMR 2025 in Hamburg and will also play a significant role in shaping the supporting program. Following last year's successful appearance, the company will additionally host the official OMR Gaming Culture Pre-Event as a partner at Xperion in Hamburg.

MediaMarktSaturn is not just any retailer. On our way to becoming an Experience Champion, our employees are the key success factor. As diverse and multifaceted as our company is, our employees, their tasks and backgrounds are just as diverse. They are our Experience Champions - because they create a unique shopping experience for our customers. Here they tell their stories. This time: Tamara Heinz, Department Manager SEO & Content Management.