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MediaMarktSaturn Voicebot
MediaMarktSaturn

Artificial Intelligence: MediaMarktSaturn integrates GenAI Voicebot into the customer hotline

MediaMarktSaturn is using a GenAI-based voicebot to support its customer hotline. The voicebot uses the FAQs on the MediaMarktSaturn websites to provide relevant information quickly and around the clock, thus solving the most common customer queries. The voicebot has been successfully launched in Germany in September, the first test phase started in Austria and the Netherlands, and the rollout will continue in Spain in early 2025. 

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MediaMarktSaturn Voicebot
MediaMarktSaturn

Artificial Intelligence: MediaMarktSaturn integrates GenAI Voicebot into the customer hotline

MediaMarktSaturn is using a GenAI-based voicebot to support its customer hotline. The voicebot uses the FAQs on the MediaMarktSaturn websites to provide relevant information quickly and around the clock, thus solving the most common customer queries. The voicebot has been successfully launched in Germany in September, the first test phase started in Austria and the Netherlands, and the rollout will continue in Spain in early 2025. 

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Jürgen Klopp wird neuer Markenbotschafter von MediaMarktSaturn
MediaMarktSaturn

Top newcomer at MediaMarktSaturn: Jürgen Klopp becomes brand ambassador

The football coach supports the marketing activities surrounding the MediaMarktSaturn brand as an ambassador. A comprehensive launch campaign in Germany marks the start of the long-term collaboration, which will also be rolled out internationally from December.

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MediaMarktSaturn

"It was clear to me from the outset: I won't stop selling at 65."

MediaMarktSaturn is not just any retailer. Our employees are the key success factor on our path to becoming an Experience Champion. Our company is as diverse and multifaceted as our employees, their tasks and their backgrounds. They are our Experience Champions - because they create a unique shopping experience for our customers. They tell their stories here.

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MediaMarktSaturn

"We are working together to empower women."

The Women in Retail initiative at MediaMarktSaturn creates a framework in which women can exchange ideas and build a network. But why is this necessary at all? In this interview, Ana Maria Jaime Salcedo, founder of Women in Retail, and Eva Posan, founder of Women in Retail International, explain why they set up the network, what milestones they have already achieved and where they want to take the initiative over the next five years.

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Beste Onlineshops 2024 ntv Studie
MediaMarktSaturn

Germany's best online shops: MediaMarkt and Saturn in first and second place

MediaMarkt.de has been named Germany's best online shop, closely followed by Saturn.de. In the ranking by news channel ntv and the German Institute for Service Quality (DISQ), the two online stores took first and second place this year. Nine companies were evaluated in the category “Electronics with store network”. 

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MediaMarktSaturn

Continuous growth: MediaMarktSaturn Marketplace continues positive development and further expansion

MediaMarktSaturn is making steady progress in expanding the marketplace: In the third quarter 2023/24, the gross merchandise value (GMV) more than doubled compared to the prior-year quarter and more than 1.6 million products from around 1,470 sellers are now available on the platform. With the launch in Italy, the introduction of financing services for marketplace products and the expansion of refurbished products, the company has already laid further important cornerstones to achieve its target of €750 million GMV by 2025/26.
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