News & Press

A recent survey by MediaMarktSaturn shows that 59 percent of Germans are inspired by special offers rather than shopping with a fixed list. For most, the budget remains realistic.

MediaMarktSaturn and Masumi, a European network for decentralized artificial intelligence, will host a two days AI hackathon on December 4th and 5th 2025 at Xperion in Berlin. The goal is to develop a practical, agent based AI prototype for retail on the Masumi network.

MediaMarktSaturn is not just any retailer. Our employees are the key to our success in becoming experience champions. Our company is diverse and multifaceted, and so are our employees, their roles, and their backgrounds. They are our experience champions—because they create a unique shopping experience for our customers. Here they tell their stories. This time: Jamal Bataineh, Boutique Manager at Tech Village Berlin.

In its Black November campaign, the consumer electronics retailer is once again showing its colours while focusing on services and customer centricity besides having the best offer. A dedicated rap song emphasizes the advantages customers have when shopping at MediaMarktSaturn.

MediaMarktSaturn is not just any retailer. On our way to becoming an Experience Champion, our employees are the key to success. As diverse and versatile as our company is, so too are our employees, their tasks, and their backgrounds. They are our Experience Champions – because they create a unique shopping experience for our customers. Here they tell their stories. This time: Stefan Ploch, Expert Quality Management at MediaMarktSaturn’s private label company, Imtron GmbH.

MediaMarktSaturn is launching the “Smart Manual,” an AI-based chatbot that supports customers with questions about private label products. The service is available around the clock and answers inquiries via text or voice based on the available product documentation.