News & Press

MediaMarktSaturn receives the renowned reta Award for its internal AI platform "Sandy". Every year, the EHI Retail Institute honors international retail companies for their outstanding technology projects. The category "Best Artificial Intelligence" honors innovative AI projects that improve decision-making, personalization and efficiency in retail.

Space rethought in MediaMarktSaturn stores: With Space-as-a-Service, Europe's leading consumer electronics retailer is transforming some of its existing sales areas into experience spaces for the latest technologies, innovations and other services. Customers will be able to experience and test products and technology solutions live in even more stores. At the same time, partners and brands will have more opportunities to showcase themselves in-store and shape their approach to customers.

Just in time for Valentine's Day, MediaMarktSaturn is presenting a campaign that rethinks traditional gift-giving. Instead of the annual chocolates, roses and the like, the electronics retailer is showing how technology can create emotional experiences with a focus on its own brands. 

MediaMarktSaturn is not just any retailer. Our employees are the key success factor on our path to becoming an Experience Champion. As diverse and multifaceted as our company is, our employees, their tasks and backgrounds are just as diverse. They are our Experience Champions - because they create a unique shopping experience for our customers. Here they tell their stories.  

MediaMarktSaturn is now making its strengths as a European omnichannel platform even more accessible to advertisers: With InStoreAds, the entire customer journey is optimally covered with a seamless 360-degree Retail Media offering on all digital and stationary touchpoints. InStoreAds are already available on around 21,000 TV screens in around 650 stores in five countries.

Just in time for the Christmas season, MediaMarktSaturn is presenting the next phase of its international collaboration with Jürgen Klopp, the company's new brand ambassador. Under the motto "Enjoy a relaxed Christmas", this year's campaign is all about a stress-free Christmas season.