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Omnichannel advertising platform: MediaMarktSaturn opens up point-of-sale advertising marketing with Retail Media InStoreAds
MediaMarktSaturn is now making its strengths as a European omnichannel platform even more accessible to advertisers: With InStoreAds, the entire customer journey is optimally covered with a seamless 360-degree Retail Media offering on all digital and stationary touchpoints. InStoreAds are already available on around 21,000 TV screens in around 650 stores in five countries.
Omnichannel advertising platform: MediaMarktSaturn opens up point-of-sale advertising marketing with Retail Media InStoreAds
MediaMarktSaturn is now making its strengths as a European omnichannel platform even more accessible to advertisers: With InStoreAds, the entire customer journey is optimally covered with a seamless 360-degree Retail Media offering on all digital and stationary touchpoints. InStoreAds are already available on around 21,000 TV screens in around 650 stores in five countries.
Launch of international Christmas campaign: Team MediaMarktSaturn and coach Jürgen Klopp create a stress-free Christmas
Just in time for the Christmas season, MediaMarktSaturn is presenting the next phase of its international collaboration with Jürgen Klopp, the company's new brand ambassador. Under the motto "Enjoy a relaxed Christmas", this year's campaign is all about a stress-free Christmas season.
This is what MediaMarktSaturn's brand DNA sounds like: consumer electronics retailer launches comprehensive new audio presence
MediaMarktSaturn presents a flexible and innovative audio branding and strengthens its brand presence with a new sound logo. The company is also working on an AI brand voice based on employee voices. An exclusive brand song, which the electronics retailer produced with rising artist FAEM, rounds off the 360° audio experience.
From Market Employee to Content Creator
MediaMarktSaturn is not just any retailer. Our employees are the key success factor on our path to becoming an Experience Champion. Our company is as diverse and multifaceted as our employees, their tasks and their backgrounds. They are our Experience Champions - because they create a unique shopping experience for our customers. They tell their stories here. This time: Fabio Trogant, Content Creator.
Artificial Intelligence: MediaMarktSaturn integrates GenAI Voicebot into the customer hotline
MediaMarktSaturn is using a GenAI-based voicebot to support its customer hotline. The voicebot uses the FAQs on the MediaMarktSaturn websites to provide relevant information quickly and around the clock, thus solving the most common customer queries. The voicebot has been successfully launched in Germany in September, the first test phase started in Austria and the Netherlands, and the rollout will continue in Spain in early 2025.
Top newcomer at MediaMarktSaturn: Jürgen Klopp becomes brand ambassador
The football coach supports the marketing activities surrounding the MediaMarktSaturn brand as an ambassador. A comprehensive launch campaign in Germany marks the start of the long-term collaboration, which will also be rolled out internationally from December.
