MediaMarktSaturn and Robbie Williams announce brand new collection of Audio Products – PEAQ by Robbie Williams

Launching this summer to coincide with Robbie´s European tour, ‘PEAQ by Robbie Williams’ will feature an initial six products created in collaboration with the music icon. The ‘Robbie Williams Live 2025’ tour starts in May. During the tour, Robbie will perform in countries including Germany, Austria, Belgium, the Netherlands, Italy, Spain, Poland and Turkey.

Ingolstadt, Germany, 31 March 2025 

MediaMarktSaturn has today announced a brand new collaboration with music icon Robbie Williams for an exclusive collection of audio products as part of the PEAQ brand. Launching in July shortly after the start of the European leg of the ‘Robbie Williams Live 2025’ tour, the initial six product ‘PEAQ by Robbie Williams’ collection will include headphones, speakers and a soundbar. All of the products will feature a sleek black design and Robbie Williams’ initials and signature elegantly showcased in gold lettering. 

Robbie and his team have worked closely with PEAQ throughout the creation process, from the audio tests, through to the design ideas and the final products. Future collections are set to feature an expanded range of products which will drop as part of the three-year partnership. The collection will be available in July in Germany and other European countries online and in the stores.

True to MediaMarktSaturn‘s motto ‘Experience Electronics’, this collaboration combines the company’s technical expertise with Robbie Williams’ status as a pop culture icon. The partnership highlights MediaMarktSaturn‘s position as Europe’s leading electronics retailer, enhances PEAQ‘s visibility in the entertainment sector across the European market and further expands Robbie’s impressive footprint in the entertainment world.

Mario Neuwirth, CEO of IMTRON GmbH, says: “With this exclusive PEAQ collection, we are aiming for a bold statement in the consumer electronics sector – both as a company and as a brand. We are thrilled to be collaborating with the global superstar Robbie Williams. This long-term partnership opens up new opportunities for us to further expand our strong brand PEAQ and offer music fans across Europe the perfect combination of outstanding sound quality and unique design." 

Robbie Williams says: “Collaborating with the PEAQ team has been an amazing experience and I’ve learnt a lot about creating products of quality at an affordable price point. I’m excited to launch this wonderful partnership. I look forward to a successful relationship with PEAQ and I hope everyone likes the products as much as I enjoyed creating them with the MediaMarktSaturn team.”

More information on the products in the PEAQ Robbie Williams collection and corresponding images can be found here: RobbieWilliams - PEAQ