“We do nothing other than understand what customers are looking for online.”
MediaMarktSaturn is not just any retailer. On our way to becoming an Experience Champion, our employees are the key success factor. As diverse and multifaceted as our company is, our employees, their tasks and backgrounds are just as diverse. They are our Experience Champions - because they create a unique shopping experience for our customers. Here they tell their stories. This time: Tamara Heinz, Department Manager SEO & Content Management.
Tamara Heinz and SEO - they simply belong together. “I didn't come to SEO, SEO came to me,” she says with a smile. Tamara has been working on optimizing search engine content for years and brings this expertise to MediaMarktSaturn.
For Tamara, it's about more than just rankings and keywords. Her goal: “With all the measures we take, we want to anchor the advice we provide offline in the digital segment as well.” After all, shopping today often doesn't just start in the store, but long before that - with a search query.
Routine? There is no such thing in her job. “There's no such thing as a normal working day, every day is different. That's what makes it so great and exciting!” New developments, changing search trends and technological advances make the field of SEO & content dynamic - and that's exactly what Tamara loves about her work.
She particularly appreciates her team, which is made up of very different talents. This is also confirmed by her colleague Michael Krojer:
With their expertise, Tamara Heinz and her team ensure that MediaMarktSaturn becomes even more visible digitally - and thus take the connection between the online and offline worlds a big step further.
