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“We do nothing other than understand what customers are looking for online.”
MediaMarktSaturn is not just any retailer. On our way to becoming an Experience Champion, our employees are the key success factor. As diverse and multifaceted as our company is, our employees, their tasks and backgrounds are just as diverse. They are our Experience Champions - because they create a unique shopping experience for our customers. Here they tell their stories. This time: Tamara Heinz, Department Manager SEO & Content Management.
From Market Employee to Content Creator
MediaMarktSaturn is not just any retailer. Our employees are the key success factor on our path to becoming an Experience Champion. Our company is as diverse and multifaceted as our employees, their tasks and their backgrounds. They are our Experience Champions - because they create a unique shopping experience for our customers. They tell their stories here. This time: Fabio Trogant, Content Creator.
Artificial Intelligence: MediaMarktSaturn integrates GenAI Voicebot into the customer hotline
MediaMarktSaturn is using a GenAI-based voicebot to support its customer hotline. The voicebot uses the FAQs on the MediaMarktSaturn websites to provide relevant information quickly and around the clock, thus solving the most common customer queries. The voicebot has been successfully launched in Germany in September, the first test phase started in Austria and the Netherlands, and the rollout will continue in Spain in early 2025.
Top newcomer at MediaMarktSaturn: Jürgen Klopp becomes brand ambassador
The football coach supports the marketing activities surrounding the MediaMarktSaturn brand as an ambassador. A comprehensive launch campaign in Germany marks the start of the long-term collaboration, which will also be rolled out internationally from December.
"It was clear to me from the outset: I won't stop selling at 65."
MediaMarktSaturn is not just any retailer. Our employees are the key success factor on our path to becoming an Experience Champion. Our company is as diverse and multifaceted as our employees, their tasks and their backgrounds. They are our Experience Champions - because they create a unique shopping experience for our customers. They tell their stories here.
"We are working together to empower women."
The Women in Retail initiative at MediaMarktSaturn creates a framework in which women can exchange ideas and build a network. But why is this necessary at all? In this interview, Ana Maria Jaime Salcedo, founder of Women in Retail, and Eva Posan, founder of Women in Retail International, explain why they set up the network, what milestones they have already achieved and where they want to take the initiative over the next five years.
Germany's best online shops: MediaMarkt and Saturn in first and second place
MediaMarkt.de has been named Germany's best online shop, closely followed by Saturn.de. In the ranking by news channel ntv and the German Institute for Service Quality (DISQ), the two online stores took first and second place this year. Nine companies were evaluated in the category “Electronics with store network”.
