Experience What’s Possible: MediaMarktSaturn expands engagement at OMR 2025

MediaMarktSaturn, Europe's leading retailer for consumer electronics, will be represented with its own booth at OMR 2025 in Hamburg and will also play a significant role in shaping the supporting program. Following last year's successful appearance, the company will additionally host the official OMR Gaming Culture Pre-Event as a partner at Xperion in Hamburg.

The exhibition presence focuses on the strategic growth areas Retail Media, Marketplace, and Space-as-a-Service. For the company, OMR offers the ideal platform to connect with relevant industry players and present innovative solutions. As one of Europe's largest omnichannel retailers, MediaMarktSaturn provides unique opportunities for partners and customers to position themselves in these forward-looking business areas.

OMR is considered one of the most important events in the digital marketing industry in Europe, bringing together thousands of experts, companies, and interested parties annually. MediaMarktSaturn uses this opportunity not only to present the latest developments in digital retail but also to provide valuable insights into current industry trends.

Representatives of the company will participate in various events within the supporting program. Visitors to the MediaMarktSaturn booth can look forward to high-profile expert presentations, interactive demonstrations, and individual consultations across 100 square meters. Behind the booth, there is also an approximately 90 square meter pop-up area. Part of this space is dedicated to MediaMarktSaturn's private labels: Here, visitors can not only admire the brand-new audio collection 'PEAQ by Robbie Williams,' but selected ISY gadgets will also be available for purchase. These include everything that might become important during a long day at the OMR, such as power banks or key finders. Another part of the pop-up area is dedicated to MediaMarktSaturn merchandise products: Those interested can equip themselves with shirts, hoodies, caps, and much more in the distinctive brand design.

A special highlight leading up to OMR 2025 will be the official Gaming Culture Pre-Event, hosted by MediaMarktSaturn as a partner at Xperion in Hamburg. With this event, MediaMarktSaturn specifically addresses the growing gaming community and connects the worlds of digital marketing and gaming culture. The focus is on exciting panels, best cases from the industry, and targeted networking – all in a relaxed (retro) gaming atmosphere that brings your inner child back to life. Anything but "business-serious"!

The program in detail

May 5, from 6 PM, Xperion Hamburg
LEVEL UP! The official OMR Gaming Culture Event (Admission with ticket only)

May 6, 1:25 – 1:45 PM, OMR Blue Stage:
Jannika Bock (Managing Director Retail, Google Germany) in conversation with Michael Schuld (Chief Marketing Officer, MediaMarktSaturn Retail Group): "Predictably Unpredictable: Reaching Consumers with Google AI"

May 7, from 8 AM:
Retail Media Breakfast at Café Publicis 
10 AM: Talk with Torsten Ahlers, Managing Director Retail Media, MediaMarktSaturn, about the future of data-based advertising in retail