Concepts for a Future-Proof Retail: MediaMarktSaturn Presents a Full-Day Program at IFA on September 5
IFA, the world’s largest and most important tech trade show, will once again bring together international industry leaders, innovators, and tech fans in Berlin this year. As an IFA partner, MediaMarktSaturn is shaping the program on the Dream Stage in the IFA NEXT Hall on the first day of the show with presentations and panel discussions.
MediaMarktSaturn & IFA: It's a match! Europe’s largest consumer electronics retailer and one of the most important stages for cutting-edge technology and innovation for consumer & home electronics share a common passion for technology and make it accessible to a global audience. To kick off the trade show, MediaMarktSaturn will take over the Dream Stage in the IFA NEXT Hall on the first day from 10:00 am to 5:30 pm, presenting a diverse program on innovative retail concepts of the future. What role does MediaMarktSaturn play as a retail company, and how is it shaping the future of retail? These topics are at the heart of the program MediaMarktSaturn has developed for IFA, featuring both internal experts and invited guests.
Program Overview
The central guiding principle of this year’s program is a consistent focus on an exceptional customer experience. MediaMarktSaturn demonstrates how close cooperation with industry partners and the development of pioneering store and service concepts help to fundamentally transform the shopping experience. Integrated retail media and marketplace strategies seamlessly blend with adaptive space concepts and personal consultation, always with the aim of inspiring customers, optimizing the customer experience, and building sustainable, successful partnerships with industry partners.
Highlight Presentations
A Space Full of Possibilities:
With the “Space-as-a-Service” concept, MediaMarktSaturn is transforming parts of its sales areas into flexibly designed experience spaces that showcase brands and technologies and invite customers to try them out. Instead of traditional sales areas, Experience Zones, Entrance Statements, and versatile boutiques are being created, making changing themes, products, and services come alive. The in-store shopping experience is enhanced, and brand partners are offered new opportunities for presentation.
(Marcus Tengler, Vice President Real Estate and Store Concepts at MediaMarktSaturn; Carsten Geilert, COO MediaMarktSaturn Germany; Susanne Harring, Managing Director De’Longhi Deutschland GmbH, 11:00 am)
Concepts That Stand Out:
With a nationwide network of nearly 400 stores, MediaMarktSaturn provides the foundation for customer proximity—and for services that set the company apart from the competition. For example, thanks to collaboration with Uber, products ordered online can currently be delivered to customers from around 300 stores within 90 minutes. Compared to pure online retailers, MediaMarktSaturn also scores with comprehensive personal support for shopping. The stores themselves are also consistently adapted to different customer needs thanks to various store formats.
(Alexander Rauchut, CEO MediaMarktSaturn Germany, 1:00 pm)
Personal Service Like Your Local Shop:
This presentation will take a closer look at “Personalized Service.” With this concept, MediaMarktSaturn is setting new standards in brick-and-mortar retail. Customers benefit from shorter wait times, individual consultation, and dedicated contacts. The close integration of online and offline offerings ensures a seamless shopping experience across all channels. The goal is to build personal relationships, accompany the entire customer journey, and thus strengthen customer loyalty.
(Julian Norberg, Head of Operational Excellence at MediaMarktSaturn Germany, 2:00 pm)
The Detailed Program:
September 5, 2025, Dream Stage, IFA Next Hall 25:
10:00 am – 10:05 am: Welcome to IFA 2025 with MediaMarktSaturn
Victor Mansaré, Moderator
10:05 am – 10:15 am: Opening remarks by the MediaMarktSaturn Management Board
Carsten Geilert, COO MediaMarktSaturn Germany
10:15 am – 11:00 am: Retail Media x Marketplace: Best Practices and Synergies
Torsten Ahlers, Managing Director Retail Media, MediaMarktSaturn
Christian Kollesch, Vice President & CEO Marketplace, MediaMarktSaturn
11:00 am – 11:45 am: Panel Discussion: A space full of possibilities: Space as a Service as a new successful business model for retail and partners
Carsten Geilert, COO MediaMarktSaturn Germany
Marcus Tengler, Vice President Real Estate and Store Concepts, MediaMarktSaturn
Susanne Harring, Managing Director De’Longhi Deutschland GmbH
11:45 am – 1:00 pm: Networking – Let’s talk!
1:00 pm – 1:30 pm: Customer focus, quality consulting and delivery in 90 minutes –how MediaMarktSaturn stands out with its new concepts
Alexander Rauchut, CEO MediaMarktSaturn Germany
1:30 pm – 2:00 pm: MediaMarktSaturn – Transforming the brand towards the Experience Champion
Ralf Schmitt, Head Brand Marketing & Strategy, MediaMarktSaturn
2:00 pm – 2:30 pm: Personalized Service like in your local corner store – The new concept for personalization at Europe‘s market leader as a differentiator
Julian Norberg, Head of Operational Excellence, MediaMarktSaturn Germany
2:30 pm – 4:30 pm: Xperion Programme
XPERION presents: Yves Arievich und Sebastian Gerdshikow
The “must-see” for all movie fans
4:30 pm – 4:35 pm: Thank you and see you next time!
Victor Mansaré, Moderator
