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MediaMarktSaturn
Becoming an experience champion with service design
MediaMarktSaturn is evolving from a pure product seller into a customer-centric omnichannel service platform. Such a restructuring also means doing things differently. MediaMarktSaturn wants to make the customer's shopping experience even more pleasant and personal. One way to meet this challenge and introduce new processes or services is the service design method.
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MediaMarktSaturn
Becoming an experience champion with service design
MediaMarktSaturn is evolving from a pure product seller into a customer-centric omnichannel service platform. Such a restructuring also means doing things differently. MediaMarktSaturn wants to make the customer's shopping experience even more pleasant and personal. One way to meet this challenge and introduce new processes or services is the service design method.
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MediaMarktSaturn
Growth area Retail Media: MediaMarktSaturn Introduces Sponsored Brand Ads
MediaMarktSaturn is expanding its international Retail Media offering to include Sponsored Brand Ads (SBA). Partners can now choose the new product in eight out of eleven countries to give their brand more visibility and relevance on the platforms of Europe's leading consumer electronics retailer. The launch of Sponsored Brand Ads is an important strategic development alongside the already available Retail Media products of Sponsored Product Ads (SPA), A+ Content and Reporting to continue the strong growth trajectory of Retail Media within the company.
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Experience technology more sustainably: MediaMarktSaturn tests pop-up store in Tübingen on the subject of sustainability
How do sustainability and technology products go together? MediaMarktSaturn is resolving this apparent contradiction and
opening its first pop-up store in Tübingen's city center on May 2, 2024. The concept store combines the topics of marketplace,
sustainable product range and refurbishment and brings them from the online world to the sales floor for the first time.
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On course for growth: MediaMarktSaturn successfully rolls out Marketplace in the Netherlands
March 5 saw the launch of the Marketplace in the Netherlands, which is now online in its fourth country after Germany, Spain and Austria. MediaMarktSaturn is thus successfully expanding its Marketplace strategy. Around 1,300 sellers with more than 1.8 million products are currently represented on MediaMarktSaturn's Marketplace across the Group. The next step will be the launch of the Marketplace in Italy this year, with other countries following step by step.
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MediaMarktSaturn ignites the GenAI turbo
Generative AI is on everyone's lips, in the news, on social media and now also freely accessible to everyone on the web. Some see it as a revolution in the way we will work, live and interact with each other. Others are skeptical and still see many unanswered questions.
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Sustainable aid directly in the earthquake area: MediaMarktSaturn supports mobile education trucks in Turkey
In February 2023, an earthquake destroyed large parts of south-eastern Turkey. MediaMarktSaturn and the Turkish subsidary responded immediately and sent first relief supplies by truck to the affected regions. MediaMarktSaturn decided to expand its aid there on a sustainable basis.