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MediaMarktSaturn

Experience What’s Possible: MediaMarktSaturn expands engagement at OMR 2025

MediaMarktSaturn, Europe's leading retailer for consumer electronics, will be represented with its own booth at OMR 2025 in Hamburg and will also play a significant role in shaping the supporting program. Following last year's successful appearance, the company will additionally host the official OMR Gaming Culture Pre-Event as a partner at Xperion in Hamburg.

MediaMarktSaturn

Growth area Retail Media: MediaMarktSaturn Introduces Sponsored Brand Ads

MediaMarktSaturn is expanding its international Retail Media offering to include Sponsored Brand Ads (SBA). Partners can now choose the new product in eight out of eleven countries to give their brand more visibility and relevance on the platforms of Europe's leading consumer electronics retailer. The launch of Sponsored Brand Ads is an important strategic development alongside the already available Retail Media products of Sponsored Product Ads (SPA), A+ Content and Reporting to continue the strong growth trajectory of Retail Media within the company.

MediaMarktSaturn

Experience technology more sustainably: MediaMarktSaturn tests pop-up store in Tübingen on the subject of sustainability

How do sustainability and technology products go together? MediaMarktSaturn is resolving this apparent contradiction and opening its first pop-up store in Tübingen's city center on May 2, 2024. The concept store combines the topics of marketplace, sustainable product range and refurbishment and brings them from the online world to the sales floor for the first time.

MediaMarktSaturn

On course for growth: MediaMarktSaturn successfully rolls out Marketplace in the Netherlands

March 5 saw the launch of the Marketplace in the Netherlands, which is now online in its fourth country after Germany, Spain and Austria. MediaMarktSaturn is thus successfully expanding its Marketplace strategy. Around 1,300 sellers with more than 1.8 million products are currently represented on MediaMarktSaturn's Marketplace across the Group. The next step will be the launch of the Marketplace in Italy this year, with other countries following step by step.

MediaMarktSaturn

MediaMarktSaturn ignites the GenAI turbo

Generative AI is on everyone's lips, in the news, on social media and now also freely accessible to everyone on the web. Some see it as a revolution in the way we will work, live and interact with each other. Others are skeptical and still see many unanswered questions.

MediaMarktSaturn

Sustainable aid directly in the earthquake area: MediaMarktSaturn supports mobile education trucks in Turkey

In February 2023, an earthquake destroyed large parts of south-eastern Turkey. MediaMarktSaturn and the Turkish subsidary responded immediately and sent first relief supplies by truck to the affected regions. MediaMarktSaturn decided to expand its aid there on a sustainable basis.

MediaMarktSaturn

MediaMarktSaturn tests Space-as-a-Service offer for Marketplace sellers in Germany

Omnichannel advantage: Marketplace sellers at MediaMarktSaturn benefit from an enormous reach, a high awareness level and a top infrastructure in the online shop, in the app and now also in stationary stores. In a pilot project in the Tech Village at Alexanderplatz in Berlin, a fitness equipment provider from the Marketplace is using around 22 square meters of floor space to present its products in the perfect light. In line with its omnichannel strategy, the pilot is a further step for MediaMarktSaturn to become even more attractive for its partners and customers.