Continuous growth: MediaMarktSaturn Marketplace continues positive development and further expansion

The strong growth of the Marketplace is due, among other things, to an expanded product portfolio, the completed rollout in five countries - Germany, Austria, Spain, the Netherlands and, most recently, Italy in July - as well as the expansion of refurbished products and the ongoing optimization of the integration of the Marketplace with the online stores. Other important cornerstones of the Marketplace strategy, which will ensure continued growth in the future, have already been implemented or are in the process of being implemented.

"With the integration of Space-as-a-Service offerings in the stationary market, the financing service for Marketplace products and the expansion of our refurbished offerings, we are making our Marketplace even more attractive - for customers and partners alike. With the expansion of new verticals such as DYI, sports and health, we want to reach new target groups in the long term. The roll-out of the Marketplace in three additional countries in the coming calendar year will also be a strong growth driver in order to achieve our declared goals by 2025/26," explains Christian Kollesch, Managing Director of MediaMarktSaturn Marketplace.

Refurbished products - new online store experience

The refurbished product offering has been further enhanced with the introduction of a new user experience design. The redesign provides customers with a clearer, more intuitive shopping experience and access to an even wider selection of refurbished products from marketplace sellers. Products are now categorized into three easy-to-understand quality levels based on availability: “Excellent”, “Very Good” and “Good”. These grades are based primarily on external signs of use and battery life, and guarantee full functionality. When products are available, customers can now find alternative refurbished offers from the Marketplace directly on the product detail page of the new device. 

However, the topic of refurbishment is not only receiving more attention online, but also in stores. In May, a pop-up store on the topic of sustainability opened in Tübingen, Germany, bringing the company's marketplace, sustainable product range and refurbishment to the brick-and-mortar stores for the first time.

Financing Service for Marketplace Products

At the end of July, MediaMarktSaturn also introduced the popular financing service for Marketplace products in Germany and will roll it out to other countries. As a result, customers benefit from an additional payment option in the Marketplace that enables them to set up individual financing plans and make larger purchases without having to pay the full amount immediately. Marketplace sellers can use an established financing option at MediaMarktSaturn and further increase the attractiveness of their offers and their sales potential.

Expansion of the Space-as-a-Service offering 

MediaMarktSaturn is continuing to expand its Space-as-a-Service offerings for marketplace sellers. In Germany, Spain and the Netherlands, the first spaces have already been rented by Marketplace sellers in the stores to present their products live on site. This offering allows sellers to tap into the company's extensive network of more than 1,000 stores and showcase their products to a broad audience in Experience Zones. In the future, customers will also be able to experience and test Marketplace products in their local stores, benefiting from an even wider range of products.