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Concepts for a Future-Proof Retail: MediaMarktSaturn Presents a Full-Day Program at IFA on September 5
IFA, the world’s largest and most important tech trade show, will once again bring together international industry leaders, innovators, and tech fans in Berlin this year. As an IFA partner, MediaMarktSaturn is shaping the program on the Dream Stage in the IFA NEXT Hall on the first day of the show with presentations and panel discussions.
MediaMarktSaturn ignites the GenAI turbo
Generative AI is on everyone's lips, in the news, on social media and now also freely accessible to everyone on the web. Some see it as a revolution in the way we will work, live and interact with each other. Others are skeptical and still see many unanswered questions.
Sustainable aid directly in the earthquake area: MediaMarktSaturn supports mobile education trucks in Turkey
In February 2023, an earthquake destroyed large parts of south-eastern Turkey. MediaMarktSaturn and the Turkish subsidary responded immediately and sent first relief supplies by truck to the affected regions. MediaMarktSaturn decided to expand its aid there on a sustainable basis.
MediaMarktSaturn tests Space-as-a-Service offer for Marketplace sellers in Germany
Omnichannel advantage: Marketplace sellers at MediaMarktSaturn benefit from an enormous reach, a high awareness level and a top infrastructure in the online shop, in the app and now also in stationary stores. In a pilot project in the Tech Village at Alexanderplatz in Berlin, a fitness equipment provider from the Marketplace is using around 22 square meters of floor space to present its products in the perfect light. In line with its omnichannel strategy, the pilot is a further step for MediaMarktSaturn to become even more attractive for its partners and customers.
"Driving Home to Fix this": MediaMarktSaturn enables more time together at Christmas
With its new international Christmas ad, MediaMarktSaturn once again focuses on the topic of mindfulness and advocates using its product and service offerings to spend more of your precious time with your loved ones over the holidays.
MediaMarktSaturn expands its retail media offering with Self-Service
MediaMarktSaturn is introducing Self-Service, an important strategic development in its retail media offering. This provides partners, customers and agencies with new and huge potential in campaign management. Campaigns can now be controlled directly by customers themselves, monitored in real time and optimized at any time according to their own needs.
New campaign for the biggest shopping season of the year: MediaMarktSaturn puts all the signs on colorful for Black Friday
With its "Colorful Weeks", MediaMarktSaturn is bringing color into the dreary season. The new, international retail campaign combines the central shopping experience with attractive tech offers. Online, on TV, at POS and social media, the colorful campaign is characterized by dynamism and joie de vivre, thus continuing the campaign platform Let's Go! perfectly. The stars of the campaign are the company's employees themselves.
