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MediaMarktSaturn

Stille Nacht, entspannte Nacht: Personalized Service von MediaMarktSaturn beendet den Weihnachtsstress

Deutschlands Elektronikhändler Nummer 1 hat seinen Personalized Service jetzt flächendeckend eingeführt und sorgt damit pünktlich zur Weihnachtszeit für ein entspanntes Einkaufserlebnis. Kundinnen und Kunden erhalten ab sofort deutschlandweit eine individuelle Rundum-Betreuung für ihren Einkauf – vom festen Beratungstermin über das persönliche Gespräch bis hin zur Unterstützung über den Kauf hinaus.

MediaMarktSaturn

New campaign for the biggest shopping season of the year: MediaMarktSaturn puts all the signs on colorful for Black Friday

With its "Colorful Weeks", MediaMarktSaturn is bringing color into the dreary season. The new, international retail campaign combines the central shopping experience with attractive tech offers. Online, on TV, at POS and social media, the colorful campaign is characterized by dynamism and joie de vivre, thus continuing the campaign platform Let's Go! perfectly. The stars of the campaign are the company's employees themselves.

MediaMarktSaturn

2 Days, 35 Hackers, 3 Use Cases – Hackathon on Artificial Intelligence

MediaMarktSaturn, together with business and strategy consultancy Accenture, successfully hosted a hackathon on Large Language Models (LLMs) for two days. Large Language Models, which are a well-known by the popular chatbot ChatGPT among others, are large generative language models with Artificial Intelligence. They are capable of understanding, processing and generating natural language.

MediaMarktSaturn

Contract of MediaMarktSaturn CEO Dr Karsten Wildberger to be extended by five years

Supervisory Board of mother company CECONOMY AG has appointed Dr Karsten Wildberger for five more years ahead of schedule. Dr Karsten Wildberger has been Chief Executive Officer (CEO) of CECONOMY AG and MediaMarktSaturn since August 2021. At the same time, Wildberger remains Labour Director at CECONOMY AG and Chairman of the Management Board (CEO) of Media-Saturn-Holding GmbH.

MediaMarktSaturn

MediaMarktSaturn continues further development of store portfolio: First store in Xpress format in Germany and upgrade of Core format in Italy

MediaMarktSaturn is taking the next step in the further development of its brick-and-mortar business and for an even better customer experience: Europe's leading consumer electronics retailer is opening the first new store in the Xpress format in Germany and presenting the "Look&Feel Evolution" of its Core format in Italy.

MediaMarktSaturn

MediaMarktSaturn honored for high level of customer orientation

MediaMarktSaturn won the "Experience Design" category at the "Customer Centricity World Series Awards". The "Service Design" working method used and the resulting successes of the consumer electronics retailer, which among other things, enables an improvement in the customer journey and customer satisfaction, were evaluated and honored.

MediaMarktSaturn

"Your moment. Our technology": MediaMarkt and Saturn plead for more mindfulness on Valentine's Day

In their new campaign spot on the occasion of Valentine's Day, MediaMarkt and Saturn show that technology is good - but at the right moment. In parallel, accompanying product spots with current offers provide examples of how technology can create precious moments with loved ones. Ingolstadt, 9. Februar 2023: Die Beziehung zwischen Liebe und Technik kann kompliziert sein. Daher schlagen MediaMarkt und Saturn anlässlich des Valentinstags ruhigere Töne an: Die Augen kleben am Handy-Display, Gaming-Abenteuer fordern die volle Aufmerksamkeit, das perfekte Selfie ist wichtiger als die Begleitung – der neue Kampagnenspot mahnt zu einem achtsameren Umgang mit Technik im Alltag und appelliert für mehr Zeit für die Liebsten. Ab dem 13. Februar läuft der Spot im TV und Kino sowie online.