“With Personalized Service, we give our store a face”
MediaMarktSaturn is not just any retailer. Our employees are the key success factor on our path to becoming an Experience Champion. As diverse and multifaceted as our company is, our employees, their tasks and backgrounds are just as diverse. They are our Experience Champions - because they create a unique shopping experience for our customers. Here they tell their stories. This time, the focus is on the team from MediaMarkt Dresden-Elbepark, one of our pilot stores for our personalized service.
For David Ehlebracht, Head of Sales, one thing is clear: personalized service puts the people behind the store in the foreground. “For me, this means that we are simply giving our store a little more personality and a face.” And this is exactly what customers feel.
Thanks to the personalized service, our teams take on even more responsibility for our customers on the sales floor and accompany them competently throughout their entire customer journey - from the front door to the exit, from the greeting to the sales talk to the conclusion of the purchase.
An important part of this experience is the Welcome Manager - a role that strengthens personal contact right from the start. Sandra Sengewald greets customers directly in the entrance area and is the first point of contact for their questions.
Customer advisor Anne Frödrich also appreciates the direct contact and the variety in her job. “The special thing for the customer is the personal approach, but also the fact that they feel they are in good hands.” This personal approach makes the difference for her.
For Ralf Nerlich, customer advisor and coffee expert, one thing is certain: good service starts with the first moment in the store.
With their commitment and warmth, the Experience Champions from the Elbepark in Dresden ensure that a purchase becomes a personal experience - approachable, individual and unique.
You can find out more about personalized service in our press release.
