MediaMarktSaturn wins reta Award in the "Best Artificial Intelligence" category

MediaMarktSaturn receives the renowned reta Award for its internal AI platform "Sandy". Every year, the EHI Retail Institute honors international retail companies for their outstanding technology projects. The category "Best Artificial Intelligence" honors innovative AI projects that improve decision-making, personalization and efficiency in retail.

This year's reta Award of the EHI Retail Institute in the category "Best Artificial Intelligence" goes to MediaMarktSaturn. The award recognizes the company's in-house developed AI platform "Sandy", which creates a corporate and data protection compliant environment for the use of generative artificial intelligence in the company.

"We want to make everyday life easier for both our customers and our employees with innovative solutions that deliver exceptional value. Sandy is an important project for the intelligent, digital transformation of our company. With this comprehensive and modern AI platform, we offer our employees a secure, company-compliant space to test the latest AI tools, use them in their daily work and continuously develop their AI skills," explains Sandro Kurpiers, AI Lead at MediaMarktSaturn Technology.

Sandy provides access to leading AI models from providers such as OpenAI, Google or Meta and ensures strict security and privacy protocols. By consolidating multiple AI model subscriptions into a single, efficient platform, the company has achieved significant cost savings. Since the launch of Sandy in March 2024, employees have accessed it approximately one million times and generated approximately 50,000 images. In an internal study, employees also reported that they were able to work more efficiently by using Sandy.

The platform offers the ability to customize the settings and content according to the user's individual needs and knowledge, using predefined profiles for beginners, advanced users and experts. Sandy is now integrated with systems in ten of the eleven countries in which the Group operates. The platform is continuously updated and further integration of the latest AI models is constantly evaluated.

Artificial intelligence is a central component of MediaMarktSaturn's innovation strategy to keep pace with the dynamic market environment and to actively shape the future of retail with innovative solutions for customers and employees.