“Our customers must feel like they are in a five-star hotel in our stores!”
MediaMarktSaturn is not just any retailer. On our way to becoming an Experience Champion, our employees are the key success factor. As diverse and multifaceted as our company is, our employees, their tasks and backgrounds are just as diverse. They are our Experience Champions – because they create a unique shopping experience for our customers. Here they tell their stories. This time: Berit Behl, Regional Manager North Rhine-Westphalia.
As Regional Manager, Berit Behl is responsible for over 20 stores in North Rhine-Westphalia. Her focus: the people who create unique shopping experiences for our customers in these stores.
“If the employees are doing well, our customers are doing well too,” she says. “I try to convey to my store managers and executives how important it is to work well together - so that each of us can be an Experience Champion.”
A central topic in her work is the promotion of young talent.
Work and family - balancing both is a challenge for many. For Berit, it's not a contradiction, but a question of the right framework conditions: "Every woman comes to the point where she has to decide - do I want to continue my career, or do I want to start a family? And I think you can do both!"
Her colleagues, including store manager at MediaMarkt Mülheim and Saturn Mülheim Markus Maxellon, particularly appreciate her openness and approachability.
What makes an Experience Champion for her?
“For me, Experience Champions are people who inspire our customers.”
Disclaimer: The video was produced in fall 2024. In summer 2025, Berit manages 23 store managers and 27 stores.
